Give your writing style a complete makeover in just two days!
Your writing style speaks volumes about who you are. Crisp, clear mistake-proof
business documents reveal a powerful, take-charge professional who's going places,
fast! On the other hand, slipshod errors, dull, dry prose and grammar gaffes give
the impression of someone who is sloppy, careless and not to be trusted with important
assignments.
If you want to shore up your writing skills and make sure others see you as a confident,
capable communicator, this dynamic workshop is not to be missed! It's challenging,
lively and so entertaining, you'll be amazed at how fast the time flies. Rest assured,
this program is in NO WAY like that elementary school grammar period you snoozed
through way back when! We've made sure the content of this workshop is fun, fast-paced,
high-energy and reflects the latest research into adult learning techniques.
Read Seminar Agenda
Exceptional Business Writing and Goof-Proof Grammar — Seminar Overview
Day 1
Day 2
Day 1
First Things First
- A fun, confidential assessment of your writing skills
- How your personality affects your written communication style — are you Visual?
Auditory? Kinesthetic? A combination?
- The secrets for adapting your style to communicate more easily with different personalities
- 6 questions to ask yourself about your project before you write even one
word
- Writer's block got you stalled out? 5 idea-generating methods to jump-start your
brain!
- Patterns of order — what are they? How do you know which is best for your
document?
Ready, Set, Write!
- How the A.I.D.A. method can help you organize your document for maximum impact
- Proven openings (all of them tried and true) that grab your readers' attention from
the get-go
- Ways to let your own personality shine through in your writing, no matter how business-oriented
your document is
- How to use business language without sounding forced or stilted
- Tips for creating a natural, conversational tone while maintaining overall professionalism
- The art of keeping your message positive, even if you are the bearer of bad news
or negative information
- How to "unbloat" your writing by using fewer words that carry greater
impact
- Why you should use "nickel" words, but avoid "quarters"
- Tips to catch and eliminate redundant wording and phrases
- How to pepper your writing with strong action words that mean business and get results
- The power of persuasive language throughout your written document — get others
to "see things your way"
- A call to action: the perfect ending for a document
Back to Seminar Overview
Day 2
Grammar and Punctuation Ground Rules — Back to Basics
- Where were you during high school grammar class? A quick review of what you know
(and what you've forgotten!):
- Subjective and objective pronouns
- Active and passive voice
- Punctuation marks
- Do's and don'ts of capitalization
- How to present numbers in writing
- When is a sentence not a sentence? When it's a fragment! When you can safely use
sentence fragments, and when you shouldn't
- 4 main sentence types — simple, complex, compound, compound-complex
- How sentence structure affects your writing for better or worse
- Topical and special paragraphs — what's the difference?
- How to write a powerful closing paragraph that'll knock 'em dead!
- 5 types of transitions — how to use them to "smooth the way" and
lead readers through your document
- Slang, jargon, and clichés, and how to purge them from your writing (your readers
will thank you!)
- Words and expressions to steer clear of (some readers may find them sexist or offensive)
- The most commonly misused words in business writing — which are you guilty
of using?
Back to Seminar Overview
Proofread for Perfection
- 7 "hazards" to watch for when editing a document (yours or someone else's)
- Why you should never, ever rely exclusively on your computer's spell-checker to
catch spelling errors
- Common proofreading marks used by professionals
- Special techniques editors use to ferret out tricky typos, punctuation problems,
and other hard-to-see mistakes
- How a proofreading "team" can make short work of proofing financial or
other numerical data
Back to Seminar Overview
Writing Skills You Positively Can't be Without
- Not sure about the best way to structure a letter? 4 effective business letter "templates"
you'll use again and again
- How many adjectives are too many? How to apply the "less is more" strategy
to your writing
- Ways to trim the fat and cut the fluff from longer documents — keeping them
readable, interesting, and effective
- Savvy secrets for crafting memos and e-mails that are clear, easy to read, and to
the point
- When it's your turn to take meeting minutes: surefire tips for getting the most
important information on paper fast
- Super-effective letter-writing techniques for soothing angry, disgruntled clients
(and keeping their business!)
- The art of the written thank you (don't "gush," just be straightforward
and sincere)
- How to write letters of support and encouragement
- The power of the written word to sell, persuade, convince, and win people over to
your way of thinking
Back to Seminar Overview
To find out more about Exceptional Business Writing and Goof-Proof Grammar,
contact our customer service department at customerservice@pryor.com
or by phone at (800) 780-8476.
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