Developing a
Customer Retention Program
How to increase
repeat business and build customer loyalty
Today, good customer
service isn't enough. You have to go the extra mile. You have to make
your customers look for you -- and choose you -- time after time. This
program shows you how to build the emotional partnerships with your
customers that lead to lifetime loyalty.
Implement the step-by-step
customer retention approach this program offers throughout your organization
-- and watch your sales rise and your defections drop.
PROGRAM HIGHLIGHTS
7
specific ways to learn how customers really feel about your organization
A
3-step process for determining the true cost of losing a customer
Tracking
exiting customers: why they're leaving, and what you can do to turn
them around
Handling
repairs, complaints and refunds in a way that actually builds business